Looking at mountains of premium fabric rolls lying idle and purposeless on the factory floors, our Founder, whose family runs factories for garment export, decided to utilize the deadstock rolls and scraps and create a brand – thereby saving the fabrics from ending up in landfills.
Since the varieties of fabrics were more but quantities of the fabrics were less, making higher volumes of bigger garments was not feasible. So, our Founder decided to use them to make the smallest but most significant piece of garment for women – the underwear! The underwear had less fabric consumption and therefore more volumes could be made by upcycling textile waste. The product was scalable!
Why Organic Cotton?
Conventionally grown cotton uses more chemicals than any other crop in the world. These toxins are harmful to farmers and workers and us as consumers and entire wildlife eco-systems. Organic cotton eliminates the use of pesticides, insecticides, and herbicides. As a result, it is more resistant to shrinkage, graying, and is perfect for underwear due to its higher durability and silky-soft feel.
Unlike other fast fashion brands, we follow a circular model of designing and implementing zero waste production practices. This means that rather than ideating a collection and then manufacturing the fabric and sourcing the trims; the process is quite the opposite!
Post-production waste like
scraps & shreds are collected to make ancillary products
Production is done in small
batches to ensure there is
minimal rejection & surplus
Trims and accessories are also sourced from what is available in-house
Deadstock end of rolls and scrap fabrics are bought from the export houses in Kolkata
These scraps undergo a tedious process of sorting by color and composition
The fabrics are bio-washed to remove any dirt or germs due to shelving
Our design team brainstorms
prints based on the available
fabrics (& not vice versa)
Patterns are made and grading & cutting done with machines to reduce waste
The End Product
What we get in the end is a product that has been made through zero-waste manufacturing techniques and keeping the sourcing as circular as possible! We work with factories that use efficient fabric cutting techniques and recycle their textile offcuts in order to reduce the total amount of waste. We also work with GOTS certified supply chain that eliminates harmful chemicals in the process.
Our Supply Chain
We source all our fabrics directly from GOTS and Fair-trade certified garment factories in Kolkata who produce huge volumes of premium quality surplus and deadstock fabrics. Our production unit is a small family-owned factory that adheres to fair labour standards and pays living wages to its workers while also using superior machines to manufacture our products with a premium quality stitch.
As a brand that upcycles wastage from fabric that was initially manufactured for other brands – it is not technically permitted to get traceability certificates like GOTS in this model. However, the GOTS certification of our supply chain helps us to ensure that our organic cotton products that adhere all the way from the organic farms, the spinner, the knitter, the dyer, and the manufacturer of the garment to the standards. Further, certified colors are used for printing our signature prints on the garments which gives them a soft hand-feel, doesn’t bleed, and guarantees that what we make is 100% organic.
Creating clothing is energy-intensive. However, an upcycled product has a very low carbon footprint! Neither are resources wasted on making virgin fiber nor is fuel utilized to transport the raw materials. Thus, from textile manufacturing all the way to the consumer phase, carbon footprint is reduced against traditional industry practices.
Climate change is the biggest issue our planet faces – and the fashion industry is a big part of the problem. Production emissions release carbon dioxide and other greenhouse gases into the atmosphere. Upcycling helps us to reduce carbon emissions across the supply chain.