Wear Equal X India Wasted
Underwear Take Back Program
of textiles can be recycled?
When we started our brand with the mission of upcycling textile wastage and converting the little pieces of premium fabric scraps into quirky and fun underwear for women, little did we figure that we were again creating some waste down the lane!
Did you know that
As more and more sustainability enthusiasts joined us on our mission, we sensitized ourselves about the single-use nature of undergarments! Much like single-use plastic, underwear is one such item of clothing that cannot be handed down, donated, thrifted or swapped – for hygiene reasons !!
This leads to a great amount of textile waste generated by the undergarment industry worldwide - in fact, according to popular reports -
clothes and other textiles made up almost 8% of all trash that was sent to landfills!
Fortunately, one day we came across our lovely partner – India Wasted.
So, we were in a bit of a dilemma what to do ?
As a brand practicing zero-waste manufacturing practices and making sure that even a shred of fabric that can be saved gets converted into beautiful products that have added value! We decided to take full responsibility of what we put into the system and focused on a solution to close the loop –
India Wasted is a Chennai & Bangalore based agency working heart and soul into fixing the waste management issues of brands and companies like ours ! Not only do they collect waste but also help in offering solutions based on the nature and variety of waste that is generated in Urban India. You can check them out on
Here is how you can participate :-
IF YOU ARE A CUSTOMER
When you buy our undies, you get a Take Back Card that you can stick to the parcel carrying your old/worn out undies and send it directly to India Wasted
Wait for the
Wear Equal X India Wasted Take Back Drive
to be announced in your city and simply drop them off in the drop box located near you !
We always recommed dropping off rather than shipping (to reduce your carbon footprint!) Please watch our socials to track the next Take Back Drive dates in your city OR locality !
By now you know, Wear Equal is persistent about including sustainability in every facet of the business – which means not only making the most sustainable undergarments in the market but also supporting you to take responsibility for them after you wear them. We expect to bridge the gap for a much-needed service in India !!
Instead of ending up in a landfill, your beloved intimates will be turned into new materials like insulation, carpet padding and furniture batting. For more information, you can visit the link https://www.indiawasted.com/faqs
Don't forget to claim your Loyalty Points by Signing Up & sending us an email with your registered ID. Please refer to Guidelines above before dropping off at these locations: