Wear Equal has started a movement to support women and girls in rural India get to access to underwear and thereby improve how they manage their menstrual cycles – safely and sustainably. We do this by following the circular-subsidy model which helps us to cross-subsidize the cost of the undies for lower-income groups. We distribute the subsidized undies either through NGO collaboration or through our direct sales channels in rural India.
Shop with Purpose & Make a Difference
Not only can you feel good that your purchase gives back to society, but you can also choose to buy a subsidized underwear for our rural project during checkout. Your purchase will be forwarded to our NGO Partner – Project Stree.
Project Stree’s mission is to empower rural Indian women and girls by increasing awareness about hygiene habits and challenging the stigma around women’s health.
Co-founded by Ria Soni and Juhi Patel, two Indian-American undergraduate students who are both currently pursuing careers in the medical field and wanted to use their education and training to give back to the women of their home country.They envision a future where every Indian woman and girl fully accepts that her own body and its processes are not something to be ashamed of.
To learn more about their work and impact, visit
Workshops on Intimate Health
Through NGO tie-ups, we support workshops to advocate and educate young girls on the importance of underwear. They are taught about menstruation management and to drop the stigma against womens' health issues.
Underwear at Grassroots
Our research team carries out studies to understand the issues of physical, social, and economic access in remote and rural parts of India.
With a focus on North-east India, which is closer to our headquarter in the city of Calcutta, we get to research some of the most economically backward regions that also have low road and transport connectivity and reduced level of education among the community. In our grass-root studies spread across multiple districts and distinct tribal groups, we find out about the underwear choices and sanitary awareness among adolescent girls and women.