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In conversation with Riju Banerjee
Riju Banerjee is a writer, teacher, sexual health educator, intersectional queer feminist and storyteller. We recently got a wonderful...
Where WE Stand
Conversations of featured women with our Founder, where they share their experiences about the body, society and sustainability.
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When, Why & Wear? The Story of Our Origin!
Every great story has a beginning, Princess Diana left her home to defend mortal humans as Wonder Woman, Carol Danvers survived and...
Why Wear it only to take it off?
We don’t know when the underwear norm was broken, but for a very long time, women all over the world were going commando! Today, on one...
In Conversation with Shreeya Khade of MyCurvesGotGlitter
In our quest to be inclusive and provide high quality products to beautiful women of all shapes and sizes, we set out to find the face of...
“Nobody said it would be easy. Nobody said it would be this hard”
(Never did I think a Coldplay song would perfectly describe my struggles with body-positivity.) “Emaa, what are those?” asked an aunty...
Matters more than size!
Winters are known for hot chocolate, woolly socks and snuggly sweaters! Yes! But for some, winter comes with harshness, giving way to...
Love Fiece, Love Self - in conversation with Ritu Mainty of Perthro Jewellery
This February - the month of Love, we partnered up with another unique and woman-driven brand, Perthro Jewellery, to co-create a capsule...
Solidarity & Intersectionality - What WE learnt from the quarantine!
Intersectionality is one of the core tenets of our brand and in this age of heightened individualization, one important lesson from the...
A Journey of Eco-Advocacy with Divya Nawale
Divya Nawale is an adventure-child ! As a kid, underwater shows were always her most favourite. Even though Divya is not a certified...
Pregnancy in the midst of a Pandemic
Mom-preneurs are extraordinary women who can clean a diaper, cook a meal, organize a party and run a business, all by themselves. Meet...
Damp Underwear - Part of bigger pedagogy of ‘Underwear Shaming’ in Indian society?
Recently, with the rising consciousness about menstrual health and hygiene for women, we have all come across the term – Period Shaming....